MARKETING

During informal marketing/sales events, agents may engage prospects and build relationships. This involves connecting with potential clients, showcasing products, and...

Balancing value and satisfaction for the customer is part of the element of marketing known as customer orientation. This concept...

Product/service management in marketing involves identifying, developing, and promoting offerings to meet customer needs and market demands. It plays a...

The two activities that are part of the development of a marketing research plan are defining the research objectives and...

STP analysis occurs during the segmentation step of the marketing planning process. It helps in identifying the target market segments,...

The purpose of evaluating performance during the last step of the marketing plan process is to measure the effectiveness of...

The principles of conscious marketing include authenticity, transparency, social responsibility, and customer-centricity. These principles guide businesses in creating ethical and...

CVR, or Conversion Rate, in digital marketing refers to the percentage of website visitors who complete a desired action, such...

Marketing channels are crucial for reaching customers and distributing products. They help businesses connect with their target audience and deliver...

The marketing mix element that deals specifically with retailing and marketing channel management is known as distribution. Distribution focuses on...