The societal marketing concept combines the principles of meeting consumer needs and fulfilling societal welfare. By integrating these two principles,...

A relationship email in email marketing is a message designed to nurture and engage subscribers over time. It aims to...

One disadvantage not listed for mobile marketing is higher costs. Mobile marketing offers numerous benefits, such as wider reach and...

Dunkin' Donuts relies on digital and traditional marketing strategies to attract and engage customers. They utilize a mix of social...

Marketing managers must consider pricing objectives and constraints to optimize profitability and market positioning effectively. By defining clear pricing goals...

Knowledge of marketing and its applications can help an individual in understanding consumer behavior and creating effective strategies to reach...

Content marketing drives sales by creating valuable, relevant content that attracts and engages target audiences, leading them to take desired...

The final step in the planning phase of the strategic marketing process is developing a marketing plan. This outlines the...

Industrial Marketing is also known as B2B marketing, which stands for Business-to-Business marketing. It involves selling products and services between...

There are numerous jobs available in oil refining and marketing industries. The exact number varies annually. Oil refining and marketing...